The Muesli market size volume per capita in Austria increased from 0.59 kg in 2013 to 0.70 kg in 2023. The last two years show a modest rise, with the year-on-year growth from 2022 to 2023 being around 1.45%. Over the past five years, the compound annual growth rate (CAGR) averages out to a marginal decrease, indicating a stable consumption pattern. Despite fluctuations between 2016 and 2021, the overall trend is relatively constant over the decade.
Future trends to watch for include the impact of health and wellness trends, which may drive slight increases in muesli consumption if consumers prioritize healthy breakfast options over processed alternatives. Additionally, sustainability in packaging and ingredient sourcing might influence consumer choices and market growth.
