The women and girls nightdress and pyjama market in Portugal, based on synthetic fibres, has shown a steady increase in value per capita, reaching $2.49 in 2023. From 2013 to 2023, the compound annual growth rate (CAGR) was significant, indicating robust market growth. However, 2020 experienced a dip to $1.94, likely due to pandemic effects. In the past two years, the market rebounded with year-on-year increases owing to renewed consumer interest and lifestyle changes.
Future trends to watch include continued growth in online retailing, demand for sustainable synthetic fibres, and potential market expansion driven by innovative designs and consumer comfort preferences.
