From 2013 to 2019, the turnover of tour operator services in Germany grew steadily with some fluctuations, peaking at €26.7 billion in 2019. However, the sector experienced a significant downturn in 2020 due to the pandemic, drastically falling to €8.53 billion. Recovery began in 2021 and accelerated through 2022, reaching €24.7 billion. In 2023, the turnover was €29.47 billion, showing a notable resurgence. Projected data from 2024 to 2028 indicates a continued upward trend, with the turnover expected to reach €33.72 billion by 2028. The forecasted five-year CAGR from 2024 to 2028 is 2.14%.
Future trends to watch include technological advancements enhancing customer experiences, increased sustainability initiatives, and the potential impact of geopolitical and economic factors on travel demand. Additionally, the role of online platforms and dynamic packaging could further transform the industry landscape.
