From 2013 to 2023, Kazakhstan's per capita expenditure on skin care and make-up powders witnessed fluctuations, starting at $0.99 in 2013 and slightly declining to $0.84 by 2023. In recent years, 2021 and 2022 showed modest increases compared to 2020, but the growth was not sustained in 2023.
- Year-on-year analysis shows minor variations from 2021 to 2023, with a small decrement of 1.16% from 2021 to 2022 and a further slight decline of 1.18% from 2022 to 2023.
- Over the last five years, the compound annual growth rate (CAGR) was negative, signaling a consistent decrease in this market's value per capita.
Future trends to watch include potential recovery driven by increased consumer focus on self-care and well-being, alongside emerging trends toward more environmentally friendly and sustainable cosmetic products. Monitoring demographic shifts and economic conditions will also be critical to understanding consumption patterns in this sector.
