In 2023, Germany dominated the European Toys and Games industry with 28.791 million hours worked, reflecting a year-on-year growth of 4.71%. Other significant contributors were the Czech Republic and Hungary, which saw 11.915 million and 7.9287 million hours respectively, with Hungary achieving a 4.84% increase. Conversely, Spain, Italy, and Portugal experienced declines, with Italy falling by 4.06%. Notably, Sweden posted the highest growth rate at 13.58% despite a smaller absolute number of hours worked. Over the past five years, the compound annual growth rate (CAGR) varied, highlighting different countries' fluctuating involvement in the sector.
Looking forward, industry stakeholders should monitor emerging Eastern European markets like Hungary and Romania, which are poised for growth. Smaller Western European nations, such as Sweden and Finland, may continue their upward trends, while traditional Western European powerhouses, such as Spain and Italy, will need to address their declining hours to remain competitive.
Top countries in Toys and Games Hours Worked by Country
| # | 10 Countries | Hours | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 28,791,000 | 2023 | +9.64% | +4.71% | View data |
| 2 | 2 Czech Republic | 11,915,000 | 2023 | +2.83% | +1.83% | View data |
| 3 | 3 Hungary | 7,928,700 | 2023 | +3.99% | +4.84% | View data |
| 4 | 4 Poland | 7,175,000 | 2023 | +2.95% | +1.53% | View data |
| 5 | 5 Bulgaria | 5,326,700 | 2023 | +3.59% | +3.43% | View data |
| 6 | 6 Spain | 4,844,500 | 2023 | +1.15% | -1.95% | View data |
| 7 | 7 Romania | 4,441,800 | 2023 | +2.73% | +0.6% | View data |
| 8 | 8 Austria | 4,259,100 | 2023 | +10.85% | +3.27% | View data |
| 9 | 9 Italy | 2,928,700 | 2023 | -2.26% | -4.06% | View data |
| 10 | 10 Bosnia and Herzegovina | 1,433,200 | 2023 | +4.83% | +0.43% | View data |
