The women and girls' cotton nightdress or pyjama market in New Zealand has seen a steady increase in value per capita from 2013 to 2023, reaching $3.52 in 2023. The market displayed a positive trend with a compound annual growth rate (CAGR) over the last five years. Year-on-year growth in 2022 and 2023 was consistent, indicating resilience and continued consumer demand.

Future trends to watch for:

Increased demand for sustainable and organic cotton products as environmental awareness grows.
Potential shifts in consumer preference towards more multifunctional or fashionable sleepwear.
The impact of economic factors on consumer spending power and market dynamics.