In 2023, the production value of the advertising and market research sector in Finland reached 1.35 billion Euros. Over the past decade, the sector exhibited fluctuations. From 2013 to 2019, the market saw ups and downs due to multiple external factors. Specifically, the substantial decrease in 2020 (-27.18%) was influenced by the global pandemic. However, a strong recovery trend began in 2021 with an 18.62% increase, continuing to a 5.73% increase in 2023. Looking over the last five-year period (2018-2023), the sector experienced a moderate average annual growth rate (CAGR) of 1.15%.

Future trends to watch for include:

Increasing demand for digital advertising and data-driven market research.
Growth in innovative advertising technologies such as AI and machine learning.
Influence of economic volatility and global economic conditions on market allocation and budget spend.
Regulatory changes impacting data privacy and digital marketing strategies.