In 2023, the market size for woven fabrics of denim cotton in Italy was approximately 15.2 million square meters. The forecast through 2028 shows a declining trend, with the volume expected to shrink by roughly 8% annually. In 2024, the market size is projected at 14.059 million square meters, deteriorating to 10.385 million square meters by 2028. The compounded annual growth rate (CAGR) over this period is projected to be negative, at about -7%, reflecting a significant contraction in demand.

Future trends to watch for include:

Potential shifts in fashion trends impacting denim demand.
Environmental policies influencing textile production and consumer preferences.
Technological advancements in denim manufacturing potentially revitalizing the market.