Over the past decade, the Finnish market for women's and girls' blouses, shirts, and shirt-blouses of knitted or crocheted textiles has experienced a contraction in market size, measured in millions. In 2023, it stood at 1.758 million. The market saw a general decline, with brief periods of growth, particularly in 2016 and 2022. The year 2023 showed a slight decline of 3.6% compared to 2022. Over the past five years, the compound annual growth rate (CAGR) averaged a decrease of 3.21%, indicating a longer-term downward trend.
Future trends to watch for in this market include a shift towards more eco-friendly and sustainable textiles, the impact of digital sales channels expanding market reach, and a possible resurgence in demand with increased consumer interest in fashion post-pandemic. Moreover, innovative designs and materials could attract consumer attention, potentially stabilizing or reversing the declining trend.
