The Austrian beer market has seen considerable fluctuations over the past decade. From 2013, beer volume peaked at 881.9 million liters and saw minor declines and rises through 2019. In 2020, the market faced a significant drop, falling to 703.76 million liters. The market somewhat rebounded in 2021, reaching 804.1 million liters, and experienced gradual increases till 2023, closing at 843.53 million liters. Year-on-year variations reveal a turbulent period with a notable decline in 2020 of -16.48%, followed by a recovery phase with a +14.26% increase in 2021.
Looking ahead, the beer market in Austria is forecasted to experience a slight decline, reaching 838.96 million liters in 2024 and continuing to shrink modestly to 833.57 million liters by 2028. The forecasted CAGR for the next five years stands at -0.13%, indicating a stable but slightly decreasing trend. Key factors in future trends include evolving consumer preferences, increasing health awareness, and potential economic factors impacting purchasing power.
Future trends to watch for in the Austrian beer market include shifts towards craft beers, non-alcoholic variants, and eco-friendly packaging. Additionally, monitoring the impact of regulatory changes and potential enhancements in production technology would be essential.
