The forecasted production value of programming and broadcasting in Italy is expected to decline steadily from €6.85 billion in 2024 to €5.96 billion in 2028. This represents a year-on-year decrease of 3.21% from 2024 to 2025, 3.32% from 2025 to 2026, 3.59% from 2026 to 2027, and 3.56% from 2027 to 2028. The compound annual growth rate (CAGR) over this period is -3.38%.
Future trends to watch include the impact of digital transformation, shifts in consumer preferences towards on-demand content, and the competitive landscape influenced by global streaming giants. Monitoring regulatory changes and technological innovations will also be crucial for anticipating market dynamics.
