The import of cranberries, bilberries, and similar fruits to Japan is expected to steadily increase from 2.1293 million kg in 2024 to 2.267 million kg in 2028. Compared to actual figures from 2023, these forecasted values imply a gradual rise in demand, driven by changing consumer preferences and potential health trends. Year-on-year increases show consistent growth, suggesting a positive market outlook.

Future trends to watch for include:

Japan's growing interest in superfoods and health benefits offered by these fruits.
Changes in trade agreements that could affect import volumes or cost-competitiveness.
Local production developments which might offset import needs.