In 2023, the import volume of printed or illustrated postcards and greeting cards to the UK was approximately 38.9 million kilograms. The forecast data from 2024 to 2028 indicates a steady increase in the import volumes, starting from 39.096 million kilograms in 2024 and reaching approximately 40.066 million kilograms by 2028.

The year-on-year variation demonstrates a slight but consistent increase, with an average annual growth (CAGR) of 0.49% from 2024 to 2028. This suggests a stable market demand with gradual growth over this period.

Future trends to watch for:

Potential shifts towards digital communication, possibly affecting demand for physical cards.
Environmental concerns influencing sustainable production and materials.
Seasonal and cultural changes impacting the types of cards in demand.