The forecast for Germany’s household expenditure on medical products indicates a rise from €50.19 billion in 2024 to €55.48 billion by 2028. This upward trend highlights an average compound annual growth rate (CAGR) of approximately 2.5% over this five-year period. To provide context, the expenditure in 2023 was €49.86 billion, marking a steady increase fueled by factors such as an aging population and advancements in medical technologies.

Looking to the future, several trends could impact this sector:

Increased adoption of digital health solutions driving personalized and preventive care.
Healthcare policy reforms potentially influencing pricing and access to medical products.
Growing awareness and demand for wellness and self-care products.