In 2023, the turnover in Brazil's retail trade sector (excluding motor vehicles and motorcycles) stood at a key benchmark, serving as a launching point for the forecasted growth from 2024 onward. The anticipated turnover in 2024 is 2.1077 trillion Brazilian Reals, with steady year-on-year increases projected through 2028, culminating in a turnover of 2.38 trillion Brazilian Reals. This reflects a positive growth trajectory, maintaining a consistent pace of expansion.
Trends to watch for future growth include:
- Impact of digitalization and e-commerce in retail operations.
- Shifts in consumer behavior towards sustainable and local products.
- Macroeconomic stability influencing purchasing power and retail demand.
