The Ghana beer market has shown fluctuations over the past decade. In 2023, the market size volume stood at 280,000 metric tons, marking a modest 3.32% year-on-year increase. Notable changes include a dramatic rise in 2018 (65.84%) and a significant drop in 2020 (-13.94%), likely influenced by economic factors and the global pandemic. The Compound Annual Growth Rate (CAGR) over the last five years stands at a steady 0.96%, indicating moderate growth.
Future trends to watch for:
- Continued modest growth with an anticipated 5-year CAGR of 2.36%, reaching a volume of 325.12 thousand metric tons by 2028.
- Potential market stabilization post-pandemic disruptions, fostering steady but incremental growth.
- Increased investment and marketing strategies by local breweries to capture more market share.