The dog and cat food market in Italy saw a steady growth from 2013 to 2023, reaching a value of 1.8194 billion Euros in 2023. Despite minor fluctuations, the overall trend showcases a moderate upward trajectory. In the last two years, the market grew by 2.75% in 2023 and 2.86% in 2022. The five-year CAGR until 2023 is 0.64%. Future forecasts for 2024-2028 indicate a continued positive trend with an expected average annual growth rate (CAGR) of 1.94%, anticipating a market size of 2.0556 billion Euros by 2028.
Future trends to watch for:
• Increased demand for premium and organic pet food products.
• Growing focus on sustainability and environmentally-friendly packaging.
• Rising adoption of digital marketing and e-commerce channels for pet food distribution.
• Enhanced product innovation driven by pet health and wellness concerns.
