The per capita market value of women's and girls' briefs and panties made of cotton in Lebanon exhibited a steady decline from a peak of $0.93 in 2014 to $0.64 in 2023. The past decade has seen a cyclical decrease in per capita spending, particularly from 2013 to 2023, reaching a consistent year-on-year decrease in the last two years: 2022 (-1.5%) and 2023 (-1.54%). The five-year CAGR from 2018 to 2023 illustrates a decline of approximately 1.2% per year.
Future trends to watch for in 2024 include:
- Potential economic recovery or inflation impacts on consumer spending and preferences.
- Shifts towards higher quality or sustainable materials possibly influencing market dynamics.
- Changing demographics and consumer preferences potentially altering demand.