The market for non-silk shawls, scarves, mufflers, mantillas, and veils in Sweden has experienced a steady decline in per capita volume from 0.5 in 2013 to 0.21 in 2023. Year-on-year, the volume decreased significantly, particularly from 2019 to 2020, dropping by almost 21% due to potential market disruptions. Despite a slight recovery in 2021, the trend stabilized with consistent minor declines observed through 2023. Over the past five years, the compound annual growth rate (CAGR) shows an average annual shrinkage.

Looking forward, potential trends to consider include:

Changing consumer preferences towards sustainable and locally made products.
Possible shifts in fashion trends that could revive interest in traditional garments.
Technology integration in textiles that might create innovative products and attract more consumers.