In 2023, the sales of vitamins, minerals, and other health supplements in Canada via non-store retailing stood at CAD 695 million. The forecasted data suggests a steady upward trend with sales increasing to CAD 724.31 million in 2024, followed by annual growth rates of approximately 4% through 2028. The compound annual growth rate (CAGR) over the five-year period is estimated at 3.8%.

Future trends to watch for:

Growth in online health and wellness channels driven by consumer convenience and digital adaptation.
Increased consumer awareness and interest in health supplements promoting overall wellness and immunity.
Potential market disruptions from regulatory changes and evolving consumer preferences.