The bottled water market in Italy is forecasted to see steady growth from 2024 to 2028, with the per capita consumption increasing from 308.22 liters in 2024 to 309.92 liters in 2028. This represents a Compound Annual Growth Rate (CAGR) of approximately 0.14% over the five-year period. The year-on-year variations from 2024 to 2028 show a slight but consistent increase in consumption.
Based on the actual data from 2023, which could provide a baseline understanding, the year-on-year variation for 2024 shows minimal growth, indicating a stable market with little fluctuation. The gradual increase over the forecasted years suggests a mature market with established consumer behavior patterns.
Future trends to watch for include:
- Potential shifts towards sustainability, such as increased demand for environmentally friendly packaging.
- Emerging health and wellness trends that could boost the consumption of premium and mineral-enriched bottled water.
- Possible regulatory changes affecting production, distribution, or marketing strategies.
