Between 2013 and 2023, wages and salaries in the advertising and market research sector in Austria saw fluctuating yet overall positive growth. By 2023, the figure stood at 758.82 million euros. Year-on-year percentage variations highlighted a consistent yet modest growth trend, particularly strong in 2017 with a 6.14% increase, dipping slightly in later years, with 2022 and 2023 showing 2.2% and 2.11% respectively. The last five years reflected a compound annual growth rate (CAGR) of 2.1%.

Looking ahead, the forecast indicates continued growth, albeit at a slower pace. The five-year CAGR from 2024 to 2028 is projected at 1.47%, translating to a forecasted growth rate of 7.55% for the entire period from 2024 to 2028.

Future trends to watch include:

Impact of digital transformation on wage structures.
Increased demand for data-driven advertising and market analysis driving specialized roles.
Potential economic adjustments impacting sector investment and growth rates.