Forecast: Advertising Printing (Lithographic) Turnover in the US

The advertising printing (lithographic) turnover in the US has experienced a consistent decline from 2013 to 2023, where it stood at 8.9683 billion USD. Notable decreases include a -9.59% drop in 2014 and a -6.82% decline in 2020, while a slight increase of 3.25% occurred in 2021. Over the last two years, the industry saw year-on-year reductions of -1.91%. The compound annual growth rate (CAGR) reveals an average yearly decrease of -1.91% over the last five years. Forecasted data indicate continued declines with a forecasted 5-year CAGR at -1.69%, and a projected total decrease of -8.19% by 2028.

Future trends to watch for include:

- Enhanced digital printing technologies potentially reshaping the market.

- Increasing focus on sustainable and eco-friendly printing solutions.

- Greater adoption of personalized and targeted print advertising campaigns.

- The impact of economic fluctuations on advertising budgets.