From 2013 to 2023, the market size value per capita for men's and boy's underpants made of cotton in Romania grew steadily from $1.77 to $2.04. The year-on-year growth saw an average increase of about 0.70% from 2022 to 2023. Over the last five years, this segment experienced a compound annual growth rate (CAGR) of approximately 1.24%, showing a consistent upward trend.
Looking ahead, key trends to watch include increasing consumer preference for sustainable and organic cotton materials, potential market expansions due to rising disposable incomes, and evolving fashion trends influencing consumption patterns. Additionally, e-commerce growth could significantly impact distribution channels.
