The mobile phones market in Portugal has experienced fluctuations in size over the past decade. From 2013 to 2023, the market shrank with an average annual decrease, particularly notable from 2018 to 2023 where the Compound Annual Growth Rate (CAGR) was -2.14%. The market witnessed its peak size in 2015 before experiencing a notable decline. The year-on-year variation over the last two years, with a decrease of -3.13% in 2022 and -3.25% in 2023, indicates a continuing downward trend. As of 2023, the mobile phone market in Portugal stands at 2.986 million units.

Future trends to watch for:

The impact of emerging technologies such as 5G and foldable phones on market demand.
Consumer preferences shifting towards sustainable and longer-lasting devices.
The economic factors and their effect on consumer purchasing power and market recovery.