The Croatian chewing gum market has seen fluctuations between 2013 and 2023, reaching a volume of 234.7 thousand kilograms in 2023. After steady growth from 2013 to 2018, peaking in 2018, the market faced declines from 2019 to 2021. It rebounded slightly in 2022 but decreased marginally again in 2023. The year-on-year variation showed a small decline of 0.13% in 2023. Over the last five years, the market experienced a compounded annual growth rate (CAGR) of -1.87%, highlighting a downtrend in the medium term.
Future trends to watch for include potential shifts in consumer preferences towards healthier or functional gum options and the impact of economic conditions on disposable income affecting discretionary purchases like chewing gum. Monitoring technological advancements in product innovation and the influence of global brand marketing strategies will be critical for anticipating market changes.
