Over the period from 2013 to 2023, the brochures and leaflets market size value per capita in Poland has seen a general decline from $2.71 to $1.63. The steepest annual decrease occurred between 2013 and 2014, while a recovery phase was noted from 2018 to 2020. By 2023, the value per capita stood at $1.63. In the last two years, there was a negative year-on-year variation of approximately 2.9% from 2022 to 2023, after a slight rise the previous year. The compound annual growth rate (CAGR) over the last five years indicated a small decrease, reflecting the slow recovery pace.

Looking ahead, trends to watch for include:

Increased adoption of digital marketing channels may continue to impact demand for printed materials.
Potential growth in niche or targeted brochure and leaflet campaigns, influenced by personalization trends.
Sustainability concerns driving innovation in eco-friendly printing materials and processes.