In 2023, the turnover of programming and broadcasting in Austria stood at 386.3 million Euros. From the forecasted data starting in 2024, there is a noticeable year-on-year decline in turnover. Specifically, the turnover is expected to decrease by 6.0% from 2024 to 2025, then by 6.3% from 2025 to 2026, followed by a 6.7% drop from 2026 to 2027, and a 7.1% decline from 2027 to 2028. Over the five-year forecast period from 2024 to 2028, the compound annual growth rate (CAGR) averages a decrease of 7.7% per year.
Future trends to watch for include the impact of digital transformation on traditional broadcasting revenues, changing consumer preferences towards on-demand services, and potential regulatory changes that could affect the industry landscape. Additionally, innovations in content delivery and the competitive pressure from global streaming giants may further shape the market dynamics in the coming years.
