The forecast for the import of printed or illustrated postcards and greeting cards to Japan indicates a steady decline from 2024 to 2028, with a consistent annual decrease in volume from 649.05 thousand kilograms in 2024 to 598.56 thousand kilograms by 2028. This represents a contraction trend, emphasizing a reduction in Japan's dependence on physical card imports. Comparing the projected CAGR over this period shows a negative growth rate, reflecting a broader shift in consumer behavior moving away from traditional cards.
Future trends to watch for include:
- The potential rise in digital alternatives as online communication becomes more prevalent.
- Environmental concerns prompting reduced demand for physical goods, possibly affecting import volumes.
- The influence of cultural shifts on gift and communication customs, impacting the postcard and greeting card market.
