The analysis of online travel and holiday accommodation purchases across European countries shows notable variance. In 2023, regions like the Capital Region of Denmark and Western Netherlands led with high online purchasing rates, while countries like Bulgaria and Croatia were at the lower end. The year-on-year variations highlight significant increases in countries like Estonia and Cyprus, contrasting with declines in Sweden and France. Over the past five years, these trends reflect a complex landscape, influenced by technological adoption and market dynamics.
Future trends to watch include:
- Increasing digital engagement in traditionally slower-adopting countries like Germany and Slovakia.
- Potential growth in Eastern European regions driven by rising access to technology and e-commerce innovations.
- The impact of emerging digital payment solutions across Europe on travel-related online transactions.
| # | 10 Countries | Percent of Persons Who Used the Internet Within the Last Year | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Capital Region of Denmark | 74.05 | 2023 | |||
| 2 | 2 Denmark | 69.67 | 2023 | +0.72% | +0.74% | View data |
| 3 | 3 Western Netherlands | 69.36 | 2023 | |||
| 4 | 4 West Sweden | 67.34 | 2023 | |||
| 5 | 5 Netherlands | 67.04 | 2023 | +1.63% | +1.49% | View data |
| 6 | 6 Sweden | 66.74 | 2023 | -0.7% | -2.67% | View data |
| 7 | 7 Stockholm (Sweden) | 66.55 | 2023 | |||
| 8 | 8 Norway | 66.2 | 2023 | +1.29% | +0.64% | View data |
| 9 | 9 Central Denmark Region | 64.5 | 2023 | |||
| 10 | 10 Southern Sweden | 64.28 | 2023 |
