Between 2013 and 2023, Austria’s prepared pet foods market saw a mix of moderate growth and slight declines. Starting at 209.85 million kilograms in 2013, the market grew to 255.36 million kilograms in 2023. Key drivers include increased pet ownership and a willingness to invest in higher-quality pet food products. Notable year-on-year variations include a significant 6.05% growth in 2019 and a dip of -1.8% in 2018. The five-year compound annual growth rate (CAGR) leading up to 2023 is 2.17%.
Forecasts suggest that the market will continue to grow at a steady pace, reaching 272 million kilograms by 2028, reflecting a 1% forecasted CAGR. Key drivers for this growth include rising demand for premium and specialized pet foods, increasing health consciousness among pet owners, and continued market penetration of innovative, nutrient-rich products.
Future trends to watch include:
- Growth in specialized diets such as grain-free, organic, and raw food for pets.
- Increased consumer interest in sustainable and eco-friendly packaging.
- Technological advancements in pet food production, enhancing product quality and safety.
- Expansion of e-commerce platforms, offering greater convenience and variety to consumers.
- Potential regulatory changes impacting labeling and ingredient sourcing.
