Germany leads the European turnover in tour operator services with €35.33 million, showing a year-on-year growth of 5.55% in 2023. The United Kingdom and France follow with €17.25 million and €10.67 million, growing by 2.38% and 2.48%, respectively. Among significant players, Poland experienced the highest growth at 8.77%, while Sweden and the Netherlands declined by -3.42% and -5.96%, respectively. Smaller markets like Serbia surged 59.11%, and Latvia rose by 18.66%. Conversely, Cyprus and Malta saw slight declines.
Future trends to watch include the impact of geopolitical stability and evolving consumer preferences towards sustainable travel. Technology innovations in personalized travel experiences and the continued recovery from the pandemic will shape the market dynamics.
Top countries in Turnover of Tour Operator Services Share by Country (Million Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 35.33 | 2023 | +19.3% | +5.55% | View data |
| 2 | 2 United Kingdom | 17.25 | 2023 | +0.19% | +2.38% | View data |
| 3 | 3 France | 10.67 | 2023 | +19.74% | +2.48% | View data |
| 4 | 4 Italy | 9.8 | 2023 | +18.31% | +0.91% | View data |
| 5 | 5 Poland | 5.39 | 2023 | +29.59% | +8.77% | View data |
| 6 | 6 Sweden | 4.05 | 2023 | +12.77% | -3.42% | View data |
| 7 | 7 Netherlands | 3.41 | 2023 | +11% | -5.96% | View data |
| 8 | 8 Spain | 2.51 | 2023 | +9.98% | -3.95% | View data |
| 9 | 9 Belgium | 2.15 | 2023 | +15.22% | -2.25% | View data |
| 10 | 10 Denmark | 1.98 | 2023 | +16.5% | -2.21% | View data |
