The market for women's and girls' waistcoats, anoraks, ski-jackets, and wind-jackets in Sweden has experienced fluctuations over the past decade. The volume per capita decreased from 0.41 in 2013 to 0.38 in 2023, indicating a steady decline particularly in recent years. The year-on-year decline from 2022 to 2023 was approximately 2.56%, while the compound annual growth rate (CAGR) over the last five years was around -1.05%. This indicates a shift in consumer preferences or potential market saturation.
Future trends to watch for include environmental sustainability and eco-friendly fabrics that could impact consumer decisions. Furthermore, innovating with smart textiles and adaptive clothing could provide new growth avenues in this market.
