The internal tourism expenditure on accommodation services in Denmark showed a steady increase from 2013 to 2023, with the value standing at 17.67 Billion Danish Krones in 2023. Despite fluctuations, including a significant dip in 2020 due to the COVID-19 pandemic, the market has generally trended upwards. Notably, there was a marked recovery in 2021 and 2022, with year-on-year growth rates of 22.25% and 16.47%, respectively. Over the last five years, the compound annual growth rate (CAGR) was 0.64%.
Starting from 2024, forecasts suggest a continued gradual increase in internal tourism expenditure, with values expected to reach 19.25 Billion Danish Krones by 2028. This growth is projected at a 5-year CAGR of 1.36%, reflecting a stable but moderate upward trend.
Key future trends to watch for in the Danish internal tourism market include shifts in consumer preferences towards sustainable and eco-friendly accommodations, the impact of digital transformations in the booking and customer service processes, and potential fluctuations due to global economic conditions. Monitoring these factors will be essential for anticipating and adapting to future market dynamics.
