The market for women's or girls' waistcoats, anoraks, ski-jackets, and wind-jackets in Finland has shown a declining trend in volume per capita from 2013 to 2023. In 2013, the volume per capita was at its peak but gradually decreased each year, reaching 0.24 in 2023. The market saw a sharp decline between 2019 and 2020 and has continued to decrease slightly year-on-year since then. Over the past five years (2018-2023), the compound annual growth rate (CAGR) indicated a consistent annual decline, reflecting changing consumer preferences and potentially increased competition or saturation.

Future trends to watch for include:

Shifts in consumer preferences towards sustainable and multifunctional clothing.
Impact of climatic changes on demand for outerwear in this region.
Influence of digital retail channels and innovative marketing strategies on consumer engagement.