The market for shawls, scarves, mufflers, mantillas, veils, and similar products, excluding those made of silk or silk waste, in Croatia stood at €3.4042 million in 2023. Reflecting a declining trend, there has been a noticeable contraction over the past decade, with fluctuating annual values and a general decline as the average annual growth rate indicates a negative trend of -3.13% over the last five years. A closer look at the past two years reveals a consistent, albeit moderate, decrease in market size.
Looking ahead, companies should focus on future trends like increased demand for sustainable and ethically-produced materials, evolving fashion styles, and the shift towards online retail, which could impact market dynamics significantly.
