In 2023, the sold production of non-electrically powered mowers with vertically rotating cutter bars in Italy was reported at 57 million Euros. Forecast data from 2024 onwards indicates a clear downward trend, with projections showing significant year-on-year declines: -18.2% in 2025, -22.0% in 2026, -27.9% in 2027, and -38.4% in 2028. The compounded annual growth rate (CAGR) over the forecasted period reflects an average yearly decrease of approximately 21.0%.
Future trends to watch for include potential shifts towards electric or robotic mowing solutions due to growing environmental awareness and technological advancements, possibly further impacting the conventional mower market.