The household expenditure on notebooks and other paper stationery in Japan stood at 2.20 thousand Japanese Yens in 2023. The forecast data shows a steady decline in the coming years: 2.18 thousand Yen in 2024, 2.15 thousand Yen in 2025, 2.13 thousand Yen in 2026, 2.11 thousand Yen in 2027, and 2.08 thousand Yen in 2028. The year-on-year variation indicates a slight decrease of approximately -1.4% for 2024-2025, -0.9% for 2025-2026, -0.9% for 2026-2027, and -1.4% for 2027-2028. The compound annual growth rate (CAGR) over the five years from 2023 to 2028 is expected to be -1.1%.
Future trends to watch for include the increasing digitization of education and office work, which may further reduce demand for traditional paper stationery. Additionally, sustainable and eco-friendly alternatives may gain market share as consumer preferences shift toward environmentally responsible products.
