Flowers production in Italy reached 3.14 Billion Euros in 2023. Over the last two years, the industry showcased a strong growth with a year-on-year increase of 11.43% in 2022 and a slight rise of 0.13% in 2023. The Compound Annual Growth Rate (CAGR) over the past five years stood at 4.15%. Future projections indicate a steady but slower growth, with a forecasted 5-year CAGR of 0.32% and an overall growth rate of 1.63% by 2028.
Future trends to watch for:
- Technological advancements in floriculture
- Emerging sustainable and organic farming practices
- Shifting consumer preferences towards eco-friendly products
- Potential impact of climate change on flower varieties and yields
