The market size value per capita for polishes and creams for footwear or leather in Madagascar remained relatively stable from 2013 to 2023. In 2023, the value stood at 0.023 USD, marking a recovery from a dip observed in 2020. The year-on-year variation shows a significant drop in 2020 followed by gradual recovery leading up to 2023. Over the last five years, the CAGR reflects a modest upward trend, signaling slow but steady growth.

Future trends to watch for include:

Potential increases in consumer spending as economic conditions improve.
Shifts in consumer preferences towards sustainable and natural products.
The impact of digital marketing and e-commerce on market reach and accessibility.