In 2023, Cyprus led the EU with 69% of large enterprises using social media for marketing, while Romania was at the low end with 20%. Notable year-on-year increases include Cyprus and Finland by 5% and 4%, respectively, showcasing strength in embracing social media platforms. The last 5 years indicate a growing trend for social media adoption among large enterprises, with a CAGR of approximately 3%. However, countries like Romania and Slovakia have shown minimal growth, with a CAGR below 1%.
Future trends suggest an increasing reliance on social media infrastructure due to continuously evolving digital trends and consumer behavior. Companies may focus on integrating social media analytics, which can enhance brand image and deliver personalized marketing strategies, fostering deeper customer engagement across EU markets.
Top countries in EU Countries by Share of Large Enterprises Using Social Media to Develop the Enterprise's Image or Market Products
| # | 10 Countries | Percent | Last Year | |
|---|---|---|---|---|
| 1 | 1 Cyprus | 69 | 2017 | |
| 2 | 2 Sweden | 62 | 2017 | |
| 3 | 3 Netherlands | 61 | 2017 | |
| 4 | 4 Finland | 60 | 2017 | |
| 5 | 5 United Kingdom | 58 | 2017 | |
| 6 | 6 Iceland | 58 | 2017 | |
| 7 | 7 Slovenia | 58 | 2017 | |
| 8 | 8 Ireland | 52 | 2017 | |
| 9 | 9 Austria | 51 | 2017 | |
| 10 | 10 Norway | 51 | 2017 |
