The market for women and girl bathrobes and dressing gowns made of cotton in Switzerland has experienced a gradual decline in the per capita value over the past decade, decreasing from $1.35 in 2013 to $0.97 in 2023. The past two years observed a year-on-year decline: 2.9% from 2022 to 2023 and 3% from 2021 to 2022. The compound annual growth rate (CAGR) over the last five years stands at -2.12%, highlighting continuous shrinkage in market per capita value.

Future trends to watch for include:

The influence of sustainability and eco-friendly materials on consumer preferences.
Potential shifts towards luxury and personalized products in a premium market.
The impact of evolving fashion trends on the appeal and demand for traditional cotton bathrobes.