The market size for women and girl briefs and panties made of cotton in the US is forecasted to decline slightly between 2024 and 2028. In 2023, the value stood at $4.43 billion. Year-on-year, the market shows a slight decrease, averaging around -0.22% annually from 2024 to 2028.

Future trends to watch for:

Sustainability: Increased demand for eco-friendly materials may impact market dynamics.
Innovation: Advancements in fabric technology could shift consumer preferences.
Demographic Changes: Ageing population and lifestyle shifts may influence buying behavior.