Forecast: Individuals Using Internet Banking in South Italy

In South Italy, the proportion of individuals using internet banking is projected to grow from 35.93% in 2024 to 43.73% by 2028. This represents a steady annual increase, with year-on-year growth rates: 5.49% in 2025, 5.15% in 2026, 4.9% in 2027, and 4.62% in 2028. Over the five-year period from 2024 to 2028, the compound annual growth rate (CAGR) is estimated at 5.04%, depicting a consistent upward trend in internet banking adoption.

Future trends to watch for include:

• Increased digital literacy and accessibility, which may accelerate adoption rates.
• Evolving regulatory environments that could either support or hinder digital banking growth.
• Technological advancements in banking apps and services, enhancing user experience.
• Potential demographic shifts, with younger generations more inclined to use digital banking.