From 2013 to 2023, the employee hours in Finland's Advertising and Market Research sector experienced fluctuation, with a notable drop in 2014 and 2020 followed by moderate recovery phases. In 2023, the value stood at 15.5 million hours. Over the past two years, the sector saw a year-on-year increase of 4.83% in 2022 and 1.97% in 2023. The last five years show a slight average annual decline (CAGR) of -0.13%. Looking ahead, the forecasted data suggest a steady growth trajectory, peaking at 16.2 million hours in 2028 with an expected 5-year CAGR of 0.63% and an overall growth rate of 3.18%.

Future trends to watch for:

Technological advancements and digital transformation driving market research innovations.
Increased focus on data analytics and consumer insights.
Potential impact of economic cycles and policy changes on workforce dynamics.
Evolving client expectations shaping roles within the advertising sector.