The chewing gum market size value per capita in Croatia exhibited a gradual increase from 2013 to 2023. As of 2023, the market stood at €0.61 per capita. Notable growth can be observed from 2013 to 2020, with a peak in 2020 at €0.62. However, there was a slight decline in 2021 to €0.57, followed by recovery in 2022 and 2023. Year-on-year variation for the last two years was modest, with a 5.26% increase in 2022 and a 1.67% increase in 2023. The Compound Annual Growth Rate (CAGR) over the past five years is 1.37%, indicating a steady market performance.
Future trends to watch for include the rising demand for health-oriented and sugar-free gum products and increasing consumer interest in sustainable packaging. Market growth may also be influenced by higher disposable incomes and evolving consumer preferences towards functional gum products with added benefits like dental health or energy boosts.
