The market for women's or girls' cotton jerseys, pullovers, sweatshirts, waistcoats, and cardigans in Sweden experienced modest fluctuations between 2013 and 2023. In 2023, the per capita volume stood at 1.06 units, reflecting stability since 2020. The year-on-year variation from 2022 to 2023 showed no change, while the CAGR over the last five years is somewhat stable, marking minimal variation as a trend emerges with slight oscillations.
Looking ahead, key trends to watch include:
- Sustainability factors influencing consumer preferences.
- Technological innovations in fabric and garment production.
- Potential shifts in fashion trends post-pandemic.
