The number of employees in the advertising and market research sector in Spain has seen fluctuations from 2013 to 2023, with figures in thousands decreasing from 94.0 in 2013 to 94.5 in 2023. The market showed a significant rise in 2016 with a 6.23% year-on-year increase but experienced a notable decline by 5.17% in 2017. The sector has generally remained stable from 2018 to 2023, with minor year-on-year variations typically below 1%. Notably, 2023 saw a year-on-year decrease of 0.11%, and the five-year CAGR to 2023 marked a slight quasi-stagnation with a rate of -0.021%.
Future trends to watch for include:
- An expected gradual reduction in employment in this sector, with the forecast suggesting a slight decline to 93.9 thousand employees by 2028.
- The forecasted five-year CAGR from 2024 stands at -0.11%, indicating modest yet sustained contraction.
- Sector adaptation to digital transformation and automation might influence future employment trends, potentially leading to either efficiency-related job reductions or new employment opportunities in emerging fields within the sector.