The market size volume per capita for men's or boys' jerseys, pullovers, sweatshirts, waistcoats, and cardigans of cotton in Sweden increased from 0.73 in 2013 to 0.82 in 2023. After a decline from 2013 to 2014, a consistent upward trend resumed, with the past five years showing a compound annual growth rate (CAGR) of approximately 2.4%. Notably, over the last two years, the year-on-year variation has been about 1.23% per annum, indicating steady growth.
Future trends to watch for include:
- Sustainability and eco-friendly materials could play a more significant role, impacting consumer preferences.
- Fast fashion's influence and digital retail expansion could drive further market growth.
- Global economic conditions may affect purchasing power and consequently market volume.