From 2015 to 2018, internal tourism expenditure on sports and recreation services in Sweden displayed volatility with fluctuating growth. The most significant drop occurred in 2017 with a -22.35% year-on-year decline. By 2020, the market experienced a -3.74% decrease, likely influenced by the COVID-19 pandemic.
Subsequent years saw recovery and growth, particularly a notable 16.79% increase in 2021. By 2023, the expenditure reached 4.61 billion Swedish Kronas, marking a 6.62% year-on-year increase and demonstrating resilience in the market. The 5-year CAGR from 2019 to 2023 was 5.54%, indicating a strong recovery trajectory.
Future forecasts from 2024 to 2028 anticipate continued growth, with the expenditure expected to reach 6.0 billion Swedish Kronas by 2028, reflecting a forecast 5-year CAGR of 4.17% and an overall growth of 22.67% over this period.
Future Trends to Watch For:
- Increased investment in sports and recreation infrastructure.
- Enhanced digital and wellness tourism offerings.
- Growing consumer interest in sustainable and eco-friendly tourism activities.
- Potential impacts of geopolitical and economic shifts on consumer spending and tourism trends.
